Social Media: Fish Where The Fish AreSocial media, for many, is a grudge effort. But I’m here to tell you that it is possible to expend minimal time and attention on it, while…Jan 10Jan 10
The Responsible Use of AI In CommunicationAs a speaker and writer, I’m often asked how I maintain originality when using AI. But this isn’t a creative challenge; it’s an ethical…Dec 13, 2024Dec 13, 2024
During July I took a 3-week sabbatical.Not to write a book or craft a training programme, but to undertake a deep and unrelenting dive into business development.Nov 25, 2024Nov 25, 2024
Brand voice needs a personality transplantI’m seeing a lot of companies, no doubt nudged by their agencies, proudly promoting “brand voice” descriptors that are little more than…Oct 8, 2024Oct 8, 2024
#WritersBlock: “Et tu, professional?”Why we should avoid Latin in business English.Sep 2, 2024Sep 2, 2024
How to create writing that’s ‘you’I’m not everyone’s cup of tea. (Not even tea is everyone’s cup of tea. I mean, why drink tea in a world where there’s coffee?) Some people…Aug 1, 2024Aug 1, 2024
10 copy tips to stop trafficThe core priorities for crafting OOH copy may be the same as before, but what works today is different.May 31, 2024May 31, 2024
Event concepts should be more seed and less appleIf we want messages to be sticky, they must be specific, detailed and unexpected.May 7, 2024May 7, 2024
How Trump talks — marketing or madness?Is former US president Donald Trump’s distinctive way of speaking deliberate, carefully thought-out and part of some kind of long-term…Jan 16, 2024Jan 16, 2024
