Brand voice needs a personality transplantI’m seeing a lot of companies, no doubt nudged by their agencies, proudly promoting “brand voice” descriptors that are little more than…Oct 8Oct 8
How to create writing that’s ‘you’I’m not everyone’s cup of tea. (Not even tea is everyone’s cup of tea. I mean, why drink tea in a world where there’s coffee?) Some people…Aug 1Aug 1
10 copy tips to stop trafficThe core priorities for crafting OOH copy may be the same as before, but what works today is different.May 31May 31
Event concepts should be more seed and less appleIf we want messages to be sticky, they must be specific, detailed and unexpected.May 7May 7
How Trump talks — marketing or madness?Is former US president Donald Trump’s distinctive way of speaking deliberate, carefully thought-out and part of some kind of long-term…Jan 16Jan 16
How to present a “good deal”Ever heard of psychological pricing? It’s a clever strategy that involves setting prices in a way that triggers subconscious reactions in…Oct 31, 2023Oct 31, 2023
Ducks or cups or both?“Do you want to have a bath now?” I’d ask my two-year-old. “No, thank you,” she’d reply. For almost a year, her response to any yes or no…Sep 27, 2023Sep 27, 2023
Social media survival strategyHere’s my survival strategy for social media: investing the least time, effort and energy I can get away with, in order to yield the best…Aug 8, 2023Aug 8, 2023
