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Tiffany Markman
Tiffany Markman

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4 days ago

Befuddled by the singular they?

This is a column about language, specifically about getting comfortable with the singular use of the pronoun they. While the driving force in favour of the singular they is the LGBTQ+ community, which uses it not only to include both men and women but also to refer to non-binary people…

Gender Pronouns

9 min read

Befuddled by the singular they?
Befuddled by the singular they?

May 30

The “Give Away Your Clever” approach to content marketing

A few years ago, if I’d used this article to advise you of the ideal tone for content marketing, I’d have said: produce writing that’s clever, compelling and clear. I’d have asserted that the best practice is clean, concise writing — with your brand’s personality applied on top, for authenticity…

Give Away Your Clever

4 min read

The “Give Away Your Clever” approach to content marketing
The “Give Away Your Clever” approach to content marketing

Apr 26

“A bunch of dumb dolphins”? Oy vey, Vishal Garg.

My husband is not a morning person. By contrast, my eyes open at 6am — Monday to Sunday — and for several hours I’m like a nagapie (bush baby): wide awake, deeply anxious, and desperate for distraction. As a result, I spend a lot of time reading articles. This morning…

Internal Communications

3 min read

“A bunch of dumb dolphins”? Oy vey, Vishal Garg.
“A bunch of dumb dolphins”? Oy vey, Vishal Garg.

Mar 18

Mission statements that don’t suck

I have four mission statements to share with you. Two come from real organisations and two I made up in the shower. Can you guess which are which1? Our mission is to design world-class products and produce people-centred solutions that meet our customers’ needs. To deliver commercially sustainable world-class services…

Mission Statements

5 min read

Mission statements that don’t suck
Mission statements that don’t suck

Feb 14

Hey! Are you LISTENING to me?

How to have better conversations post-pandemic Perhaps it’s just me, but the pandemic has affected my ability (and desire) to socialise. I find small talk more difficult, eye contact more intense, and engagement more exhausting. …

Strategic Conversations

3 min read

Hey! Are you LISTENING to me?
Hey! Are you LISTENING to me?

Jan 14

FOR F***’S SAKE

Is swearing really a sign of intelligence — or is that whole argument just bullsh*t? And what does it mean for communication? I was all ready to lap up the literature that proved, once and for all, that I, swearer extraordinaire, am one of the smarter ones. I, lover of…

Tiffany Markman

6 min read

FOR F***’S SAKE
FOR F***’S SAKE

Dec 16, 2021

How to create writing that’s ‘you’

I’m not everyone’s cup of tea. (Not even tea is everyone’s cup of tea. I mean, why consider tea in a world where, thank G-d, there’s coffee?) Unsurprisingly, perhaps, some people find me very opinionated. Others think my style is a bit much. I was also once accused of using…

Writing That Is You

4 min read

How to create writing that’s ‘you’
How to create writing that’s ‘you’

Nov 22, 2021

“Dear Sirs”? In 2021? Nope. Here are the alternatives.

A client of mine got very cross today. Not with me, thank goodness… But because her firm traditionally addresses its own clients as “Dear Sirs”. Even when they are female or when they have not specified a preferred gender. In 2021, this won’t do. My client said, and she’s right…

Salutations

2 min read

“Dear Sirs”? In 2021? Nope. Here are the alternatives.
“Dear Sirs”? In 2021? Nope. Here are the alternatives.

Oct 25, 2021

5 design elements for writers to consider

Yoh. Content gets prettier every day. Back in 2008, when I started blogging, my highest priorities were capital letters, full stops and paragraph spacing. Today, we’re not in Copy Kansas anymore, Toto. Every day I become more aware of the extent to which writing is designing1, of how our primary…

Design Elements

6 min read

5 design elements for writers to consider
5 design elements for writers to consider

Sep 20, 2021

How to brief a writer? Like this.

Here are 12+ important things for you to think about — and to mention — when briefing a writer on a writing project First things first: You have to tell us stuff. Ever heard the expression, “Garbage in, garbage out”? If your writer doesn’t have solid, accurate facts to…

How To Brief A Writer

4 min read

How to brief a writer? Like this.
How to brief a writer? Like this.
Tiffany Markman

Tiffany Markman

Copywriter. Teacher. Is all about profitable freelancing. Join her community: https://tiffanymarkman.activehosted.com/f/15

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