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Tiffany Markman
Tiffany Markman

294 Followers

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Dec 22, 2022

Use microcopy to remove customer friction

“Click here” — the two most common words on the internet, second only to “Buy now”. Here’s the problem, though: Online consumers have evolved. Our audiences are more jaded, more distracted, more cynical. They need firmer, more compelling nudges and stronger reassurances, or they’ll just ignore us and our messaging. …

Tiffany Markman

5 min read

Use microcopy to remove customer friction
Use microcopy to remove customer friction
Tiffany Markman

5 min read


Nov 21, 2022

How to be a better speaker, so you can become a thought leader

Want to be a better speaker? If you do, read on please. A weird thing has started happening to me. …

Be A Thought Leader

4 min read

How to be a better speaker, so you can become a thought leader
How to be a better speaker, so you can become a thought leader
Be A Thought Leader

4 min read


Oct 13, 2022

What’s YOUR problem?

Today, people just expect more. It’s the way of the modern world. Now, I don’t (always) think it’s worth giving in when selling your stuff online but I do believe in a relentlessly other-centric focus when writing for content marketing. Here’s why: When you write to your prospects in their…

Freelancing Struggles

4 min read

What’s YOUR problem?
What’s YOUR problem?
Freelancing Struggles

4 min read


Sep 12, 2022

The Email Subject Line: The Window to the Soul?

Let’s pretend you’re standing in a bar. It’s buzzing. You look your absolute best. You flick your eyes across the room, over the sea of heads, and they crash into another pair of eyes. Beautiful eyes. There’s a weird “fizz” somewhere in the base of your skull. Or maybe it’s…

Email Subject Line

5 min read

The Email Subject Line: The Window to the Soul?
The Email Subject Line: The Window to the Soul?
Email Subject Line

5 min read


Aug 4, 2022

The training guide to brand voice

You’re standing in a bar. A saloon-style place. It’s dark. With oak panelling. And sticky counters (you know because you’re resting an elbow on one). The bartender has a grizzled face, with the kind of craters and gullies you could hide secrets in. Behind you, the swing doors flap and…

Brand Voice

4 min read

The training guide to brand voice
The training guide to brand voice
Brand Voice

4 min read


Jun 30, 2022

Befuddled by the singular they?

This is a column about language, specifically about getting comfortable with the singular use of the pronoun they. While the driving force in favour of the singular they is the LGBTQ+ community, which uses it not only to include both men and women but also to refer to non-binary people…

Gender Pronouns

9 min read

Befuddled by the singular they?
Befuddled by the singular they?
Gender Pronouns

9 min read


May 30, 2022

The “Give Away Your Clever” approach to content marketing

A few years ago, if I’d used this article to advise you of the ideal tone for content marketing, I’d have said: produce writing that’s clever, compelling and clear. I’d have asserted that the best practice is clean, concise writing — with your brand’s personality applied on top, for authenticity…

Give Away Your Clever

4 min read

The “Give Away Your Clever” approach to content marketing
The “Give Away Your Clever” approach to content marketing
Give Away Your Clever

4 min read


Apr 26, 2022

“A bunch of dumb dolphins”? Oy vey, Vishal Garg.

My husband is not a morning person. By contrast, my eyes open at 6am — Monday to Sunday — and for several hours I’m like a nagapie (bush baby): wide awake, deeply anxious, and desperate for distraction. As a result, I spend a lot of time reading articles. This morning…

Internal Communications

3 min read

“A bunch of dumb dolphins”? Oy vey, Vishal Garg.
“A bunch of dumb dolphins”? Oy vey, Vishal Garg.
Internal Communications

3 min read


Mar 18, 2022

Mission statements that don’t suck

I have four mission statements to share with you. Two come from real organisations and two I made up in the shower. Can you guess which are which1? Our mission is to design world-class products and produce people-centred solutions that meet our customers’ needs. To deliver commercially sustainable world-class services…

Mission Statements

5 min read

Mission statements that don’t suck
Mission statements that don’t suck
Mission Statements

5 min read


Feb 14, 2022

Hey! Are you LISTENING to me?

How to have better conversations post-pandemic Perhaps it’s just me, but the pandemic has affected my ability (and desire) to socialise. I find small talk more difficult, eye contact more intense, and engagement more exhausting. …

Strategic Conversations

3 min read

Hey! Are you LISTENING to me?
Hey! Are you LISTENING to me?
Strategic Conversations

3 min read

Tiffany Markman

Tiffany Markman

294 Followers

Copywriter. Teacher. Is all about profitable freelancing. Join her community: https://tiffanymarkman.activehosted.com/f/15

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