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Tiffany Markman

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Tiffany Markman

The Evolution of ‘Woke’

Considering the origins of this activist byword, has it been diluted into mere online slang by mainstream use?

5 min readMay 12, 2021

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The Evolution of ‘Woke’

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Tiffany Markman

Event concepts should be more seed and less apple

If we want messages to be sticky, they must be specific, detailed and unexpected.

4 min read4 days ago

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Event concepts should be more seed and less apple

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Tiffany Markman

How Trump talks — marketing or madness?

Is former US president Donald Trump’s distinctive way of speaking deliberate, carefully thought-out and part of some kind of long-term…

7 min readJan 16, 2024

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How Trump talks — marketing or madness?

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Tiffany Markman

How to present a “good deal”

Ever heard of psychological pricing? It’s a clever strategy that involves setting prices in a way that triggers subconscious reactions in…

2 min readOct 31, 2023

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How to present a “good deal”

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Tiffany Markman

Ducks or cups or both?

“Do you want to have a bath now?” I’d ask my two-year-old. “No, thank you,” she’d reply. For almost a year, her response to any yes or no…

4 min readSep 27, 2023

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Ducks or cups or both?

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Tiffany Markman

Social media survival strategy

Here’s my survival strategy for social media: investing the least time, effort and energy I can get away with, in order to yield the best…

5 min readAug 8, 2023

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Social media survival strategy

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Tiffany Markman

Brand values are boring — and what to do about it

Here’s a joke: Why did the company change one of its values to “Productivity above all else”? Because “Widespread mediocrity and napping…

4 min readJul 20, 2023

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Tiffany Markman

Humans who speak

Considering the impact of the “civilian professional” speaker

3 min readMay 27, 2023

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Humans who speak

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Tiffany Markman

How to write really good AI prompts

If I had R10 for each time someone asked me to give an opinion on ChatGPT in the last month or so, I’d treat myself to a salmon dish at…

5 min readApr 29, 2023

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How to write really good AI prompts

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Tiffany Markman

Don’t Pick the Low-Hanging Fruit

In the area of creative thinking and idea generation, when you opt for what’s obvious or easy, you’re being “basic”. As marketers and…

6 min readMar 29, 2023

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Don’t Pick the Low-Hanging Fruit

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Tiffany Markman

Tiffany Markman

I’m a copywriter, trainer & speaker, specialising in messaging, brand voice, content strat and creative ideation. I’ve worked with 573 brands in 16 countries.

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