The “Give Away Your Clever” approach to content marketing

  • Rings true in the context of your brand.
  • Sounds like your people when they talk.
  • Shares and shares and shares value, with no expectation of the favour being returned.

The GAYC Approach

  • You share advice.
  • You offer tips.
  • You answer questions.
  • You’re generous with what you know.
  • You part with (some of) your intellectual property, as a teaser for the really significant knowledge, wisdom or insights that should, ideally, be paid for.
  • And you don’t expect anything from the recipient in return. At least, not for ages.

Learn from Aaron

Flip the agenda

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store