The “Give Away Your Clever” approach to content marketing

  • Rings true in the context of your brand.
  • Sounds like your people when they talk.
  • Shares and shares and shares value, with no expectation of the favour being returned.

The GAYC Approach

  • You share advice.
  • You offer tips.
  • You answer questions.
  • You’re generous with what you know.
  • You part with (some of) your intellectual property, as a teaser for the really significant knowledge, wisdom or insights that should, ideally, be paid for.
  • And you don’t expect anything from the recipient in return. At least, not for ages.

Learn from Aaron

Flip the agenda



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